Vortex Optics is an employee-owned powerhouse built on a simple but radical idea: put the customer at the centre of everything. Founded by the Hamilton family, the brand grew from a leap of faith in 1986 into a globally respected name among hunters, shooters and outdoor obsessives. Headquartered in Barneveld, Wisconsin, Team Vortex is united by an unshakeable passion for performance and experience, driven by people who live the lifestyle they design for, and who are relentless about doing business the right way.
Since launching the Vortex brand in 2002 and reshaping the market with the legendary VIP® Warranty, the company has continued to push boundaries. From world-class training through Vortex Edge, to expanding apparel, to winning the U.S. Army’s Next Generation Squad Weapon Fire Control contract, Vortex Optics blends innovation, integrity and real-world credibility at the highest level. This is a brand that backs its products without question, invests in its people, and delivers optics trusted everywhere from the field to the front line - no shortcuts, no compromises, just total confidence.
