Founded in 2006 by Roy and Ryan Seiders, YETI was built on a deep love for the outdoors and a simple philosophy: if something doesn’t work, fix it, and if it doesn’t exist, build it. Frustrated by coolers that couldn’t withstand serious use or the relentless Texas heat, they engineered the iconic Tundra®, setting a new standard for insulation, durability, and long-term performance. That same problem-solving mindset continues to drive YETI, with products designed not just to perform, but to last for generations.
While the brand has grown beyond coolers into drinkware, soft coolers, chairs, bags, cargo and more, YETI’s approach has never changed - uncompromising quality, rugged durability, and purposeful design. Embraced by a global community spanning the backcountry to the backyard, YETI builds gear people trust when failure isn’t an option. With more time spent outdoors comes greater responsibility, and YETI remains committed to protecting the wild places that inspire everything it creates, ensuring they stay wild for years to come.
