Meet Iris AI – Your Personal Optics Expert, 24/7
Who is Iris AI?
Iris AI is our intelligent, on-site optics assistant designed to help you find the right scope, accessories, and mounting setup. Instead of navigating endless filters and specifications, you can simply tell Iris what kind of shooting you’re doing, your budget, or the products you’re considering, and it delivers tailored recommendations in real time.
Whether you need help comparing rifle scopes, selecting the correct mounting rings, choosing the right rail, or building a fully compatible setup from scratch, Iris AI guides you step-by-ste by asking the right questions to ensure everything works together perfectly.
It’s like having a product expert available 24/7, dedicated to helping you make smarter, faster decisions.
Smarter Scope Recommendations
Choosing the right scope isn’t just about brand or price, it’s about matching performance to purpose. Iris AI is designed to understand exactly what you’re trying to achieve and then translate that into clear, confident recommendations.
Simply tell Iris AI what kind of shooting you do:
HFT or FT
PRS or long-range precision
Stalking or driven hunting
Rimfire, air rifle, or centrefire
Target, practical, or tactical disciplines
You can speak naturally and be as specific (or as simple) as you like. For example:
“I’ve got £800 to spend.”
“I want something lightweight for a hunting setup.”
“What’s best for 600 yards?”
“I need a Christmas tree reticle.”
“What’s the best value option right now?”
Iris AI evaluates your discipline, intended distances, rifle platform, feature preferences, and budget range. It considers factors such as magnification range, reticle type (FFP vs SFP), turret style, tube diameter, glass quality, weight, and overall suitability for your use case. The result isn’t just a list of popular products, it’s a curated recommendation tailored to your application.
Want to go deeper? Iris AI can also:
Compare two scopes, breaking down the real-world differences, and recommend which would be best for your intentions
Clarify any confusing jargon and technical information into simple, easy to understand language
Highlight the best value options within your budget
Suggest upgrades if you want to stretch performance further
Instead of guessing or relying on generic reviews, you’re having a focused conversation with a system built specifically around optics expertise.
It’s like having a knowledgeable product specialist instantly available, ready to guide you through the decision with clarity, logic, and zero pressure.
Build the Perfect Setup, Not Just the Scope
Choosing a scope is only part of the equation. The real performance comes from getting the complete setup correct.
If you already own a scope, you can ask Iris AI such things as:
“What mounting rings do I need for this?”
“Will this fit a 30mm tube?”
“Do I need high or medium rings?”
“What rail works with my rifle?”
“What accessories should I add?”
Iris AI will guide you step by step by asking about your rifle, rail type, tube diameter, objective size, and intended use to ensure that you choose compatible mounting rings, rails, bubble levels, sunshades, and other accessories.
No guesswork, No ordering the wrong height rings, No mismatched components.
Just a complete, correct setup from the start.
Iris AI is Not a Search Bar, But A Personalised Shopping Experience
Unlike a standard filter menu, Iris AI understands natural conversation.
You can describe your needs in your own words, and Iris will refine recommendations in real time - narrowing options, adjusting to your feedback, and helping you make a confident decision.
It’s:
Fast
Intelligent
Personalised
Always available
Why Use Iris AI?
Get tailored scope recommendations based on your requirements
Stay within budget without compromising performance
Compare products clearly and simply
Build a fully compatible mounting and accessory setup
Save time and avoid costly mistakes
Whether you're upgrading, starting from scratch, or fine-tuning a competition rifle, Iris AI is your digital optics expert, ready to help you shoot with confidence.