Here is how each clue was solved and where the hidden words were located across the Optics Warehouse site and channels.
Clue: Sit down at your abode and pop on a VHS. Keen eyes will scope out the right shot.
Secret Word 1: EXIT
Solution: The word was hidden in the hero banner on our websites home page. It flashed up for 1 second about half way through our Black Friday video.
Clue: This hunt delivers some Pretty Damn good Fun, right?
Secret Word 2: NIGHT
Solution: A PDF download was available on the Delivery Information page containing the answer.
Clue: The hunt isn’t finished. It’s not the enD, it isn’t over. But only if you can coordinate it if you know all about us.
Secret Word 3: DOVER
Solution: This word was hinted at in the clue above, but the map coordinates could be found on the About Us page. When those coordinates are entered into a maps app, it'll reveal the town of Dover, UK.
Clue: This one is for our Friends, the Best ones. Look at us side-on.
Secret Word 4: INCLUDE
Solution: This word could be found on the Optics Warehouse Facebook profile page, in our profile picture.
Clue: We give and take. The best IN the TRADE - Optics Warehouse.
Secret Word 5: NOUGHT
Solution: This word could be found on our trade-in page in the main text.
Clue: Thousands of customers trust us. The answer is written in the stars.
Secret Word 5: GAME
Solution: This word could be found on our Trustpilot profile in the business description.
Solution: Taking the first letter of each word spells ENDING.